1. The definition of mass media is how the information is sent to many
people and this answer is intended by using technology. Mass media can be a
source of music, show or current issues like news so that mass audience stays
update on these issues by knowing the detail that has been in form of
newspapers, radio, internet, television, and magazines. Now the platform like
the internet is more convenience than past time because of new technology in
recent times. Upon this modern technology, mass media influence the public
opinion which it possible to the public to view the events through TV and other
video capturing device. On TV, a lot of commercials has been broadcast with
lavish design and wonderful sound on a product that makes consumer behavior
change and could buy those things. This mass media helps on innovating the
industry to have more trends powerful economic.
2. About
process of information is referred to communication. There are components of
sender-receiver model and this is:
·
Context- an idea makes its effective
throughout communication also include aspects like an example of on a country
that has unique communication from its own perspective.
·
Sender/Encoder – one who sends a message
is called encoder who put an idea into spoken language, for instance, a sender
who sends a message in understandable to a receiver. The encoder uses also
symbols, graphs to get good respond.
·
Message- This is the information between
sender and receiver that conveys an idea, for example, the point of the message
is clear and concise.
·
Medium- It is the channel between the sender
and receiver. For instance, a sender
sends message to a receiver through a
message, print, electronics, or speech which has sound.
·
Receiver/Decoder – a person who receive or
recipient of a message. For instance, a person might receive an opinion.
·
Feedback – A response on receiver upon
taking the message. For instance, feedback is an important role in business
that enhances more products due to a feedback of consumers.
3. Three forms of media, which are
print, broadcast and digital. The print is the oldest form of media. Print
includes newspaper, magazines. It's something to do with readership material
that has facts like in news. A broadcast is a form of media that has embedded
with a technology of television or radio, the audience listens to the
information sent by this media and more of audience relies on a broadcast.
Digital is the newest form of media, it comprises electronics device that can
transmit a message like a readership, watch and listen form. It likes to be an
internet based and some is stored info on an electronics device.
For
the technology become advance, audience interest on it that’s why many gadgets
are now used for convenience and easier communication that people easily adapt
to this technology. This gadget is now used and channel moved to modern
class.
4.
Mass media are considered profit centered. A lot of information is
entertainment and lot of own of broadcast has a large products of large company
which the number of medium like newspaper declined due to modern technology as
it can be put in business so that the business ownership could use large scale
of mass medium and called conglomerate that own media companies like Sony have
own media called Micronics. This affects book industry because of modern gadget
wide use for business.
5.
Many pop and culture are in form in music, dance, and classify as rock
music and roll. Use of media can be enhancing its performance in build
recognition on reconciliation to its own culture. The best medium for affecting
culture is modern build technology. This is gadget filled with modern
technology.
6.
The modern medium has much functionality and it has a friendlier user.
Unlike to past time it looks like its evolve into modernized platform but books
as medium has unique characteristics, it has to be handily and good to read on
eyes, it has own purpose and unique subject and can be used by student on
school for learning and it is said to be good for children for learning process
and it has lavishly design and this is how book adapted over time.
7.
A newspaper is important to the public and it has been part of our daily
like for several centuries. It’s kind of medium that are occurring around the
world for inform of important events. It has been used by ancient Rome by
carved the information on stone and over centuries the changed happened that
newspaper is on paper by a printing press in the Unites States and through the
world. Today it’s adapted also through modern gadget like a newspaper on the
internet.
8.
The medium like visual video, sound, and other media outlet are combined
and merge in one platform can be embedded on media are called Media
convergence. Media convergence allows multiple media in one platform. For
example, the live streaming on YouTube and the other is the comprehensive
website with many multimedia on it.
9.
Importance of mass media is essential to our daily lives and through
modern technologies, mass media is always getting used to on it even print is
important for nowadays. The book can be used for educational purposes.
Electronics media is also a new form of media that can be useful for business
and economy in which the modern media is abode also on modern technology as a
message is more explained and concise in a different form.
10.
The film is one of the oldest medium used on humanity. The oldest is
known on Chinese (painting) about 400BCE. The first motion film in the US is about
1878 AD. On the 19th century, the film has enhanced its brightness and color. The
20th-century film is now on cinema run by modern technologies. On recent time,
there is a digital film. The film is important that why it remain as one of
mass medium because it gives human to have the ability to connect human
experiences, and in social activity.
